Development of Sustainable Tourism Products

Creation of responsible and innovative tourism offerings.

Winter Sports Federation Pakistan

Winter Sports Federation Pakistan

Strategic Development of the Naltar Ski Area, Gilgit-Baltistan, Pakistan

Samuel Maret was commissioned to assess and develop the tourism potential of the Naltar ski resort, with a focus on infrastructure modernization, ski area expansion, and the promotion of unique tourism products for the international market.

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Naltar has the landscape, altitude, and spirit to become one of Asia’s leading mountain destinations — this strategy helps bring that vision closer.

Farooq Ahmed, President, Pakistan Ski Federation
Destination Jeti Oguz

Association Kyzyl Djar

Strategic Tourism Development in the Jeti Oguz District, Kyrgyzstan

To support the tourism development of Jeti Oguz district, Samuel Maret was commissioned to introduce a structured tourism development model in collaboration with a local association and regional authorities. Since 2023, a comprehensive strategy and a Destination Management Organization (DMO) have been established. A detailed inventory identified over 100 tourist sites, 70 one-day tour options, and dozens of multi-day itineraries. The project is currently ongoing.

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Building a tourism destination is not just about attracting visitors — it’s about empowering communities and protecting what makes this place special.

Aidana Osmonova, Project Coordinator, Association Kyzyl Djar
Winter Sports Federation Pakistan

Northern Pakistan Ecotourism Association

Strategic and Sustainable Development of Northern Pakistan as a Tourist Destination

To support the ecotourism development of Northern Pakistan, Samuel Maret was commissioned to introduce a sustainable tourism development model in collaboration with a local association and regional authorities.

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Sustainable tourism is more than a goal – it’s a necessity for preserving what makes this region special while enabling communities to thrive.

Zahid Ali, Director, Northern Pakistan Ecotourism Association
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