Case Study - Strategic and Sustainable Development of Northern Pakistan as a Tourist Destination
To support the ecotourism development of Northern Pakistan, Samuel Maret was commissioned to introduce a sustainable tourism development model in collaboration with a local association and regional authorities.
- Client
- Northern Pakistan Ecotourism Association
- Year
Overview
This initiative brought together a range of tourism stakeholders, including the Northern Pakistan Ecotourism Association, the Pakistan Ski Federation, and local authorities. The mission involved facilitating dialogue around key issues and challenges, and shaping a shared understanding of sustainability as the cornerstone for a new tourism strategy.
The project focused on co-constructing a long-term vision for tourism that balances environmental conservation, community empowerment, and economic viability. It placed emphasis on strengthening local capacity, mapping tourism assets, and creating organizational structures to coordinate efforts across sectors. Through workshops, fieldwork, and participatory planning sessions, the project laid the foundation for a model of responsible tourism rooted in the unique landscapes and cultures of the region.
Key deliverables
- Strategic Planning
- Training & Capacity Building
- Implementation of Sustainable Practices
- Development of Sustainable Tourism Products
- Territorial Marketing & Storytelling
Sustainable tourism is more than a goal – it’s a necessity for preserving what makes this region special while enabling communities to thrive.
Director, Northern Pakistan Ecotourism Association
- Tourist sites mapped across the district
- 100+
- One-day tour options identified
- 70
- Training sessions for local tourism actors
- 40+
- Centralized booking system and promotional website
- 1