Pierre-Armand Dussex

Territorial Storyteller – Communication & Destination Marketing

In less than three generations, we’ve gone from a rural Alpine society to a diverse modern economy. We work to avoid the mistakes of the past while improving the quality of life for local communities.

Pierre-Armand Dussex is a journalist, writer, and audiovisual producer active in the fields of regional storytelling and destination marketing. As a founding member of Zenta Storia and Boule de Neige, he blends narrative craft with deep territorial insight to amplify the voices of local actors and landscapes.

 

Passionate about place-based identity, Pierre helps regions articulate their unique value through emotional resonance and cultural authenticity. From diagnostics to storytelling strategies, he works collaboratively to bring visibility and cohesion to tourism offerings.

Key competencies

  • Destination audits and segmentation
  • Target audience identification
  • Experiential product creation
  • Hospitality and product refinement workshops
  • Strategic storytelling and multimedia communication

Publications from this author

Articles, case studies, and field insights authored by Pierre-Armand Dussex.
Hospice du Grand-Saint-Bernard

Grand Saint Bernard Museum

Concept and Creation of the Audiovisual Museography for the Grand-Saint-Bernard Museum

During the renovation of the Grand-Saint-Bernard Hospice, Pierre-Armand Dussex was commissioned to design and produce a series of audiovisual installations to convey the history and spirit of this iconic site. The year-long project required close collaboration with journalists, cameramen, editors, graphic designers, translators, 3D animators, programmers, and museographers.

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For a thousand years we have welcomed travelers and pilgrims. The museum’s audiovisual installations pay tribute to all those who take this passage or offer them hospitality.

José Mittaz, Prior of the Grand-Saint-Bernard Hospice
Musée valaisan des Bisses

Valaisan Museum of the Bisses

Concept and Creation of the Audiovisual Museography for the Bisses Museum

Design and production of audiovisual installations and content for the Bisses Museum (mountain irrigation channels in the Valais Alps). The project highlights the cultural and technical heritage of the bisses through ambient sound recordings, interviews, video mapping on scale models, and interactive projection controls.

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The bisses are a living heritage that deserves to be known by a wider audience.

Armand Dussex, President of the Valaisan Museum of the Bisses